Global Animal Health Market Report Essay

Animal health market mainly comprises of medicines, medicinal feed additives and vaccines and caters to both food producing and companion animals. Food producing animals are species for the production of animal protein that include cattle (both beef and dairy), swine, poultry, sheep and fish whereas companion animals include dogs, cats and horses. Animal pharmaceuticals account for more than half of the animal health products market followed by biologicals and medicinal feed additives. Economic development and related increases in disposable income, particularly in many emerging markets; increasing pet ownership; increasing demand for improved nutrition, particularly animal protein; increased focus on food safety and need for greater livestock production efficiency are major factors driving the animal health market. North America is the largest animal health market followed by Europe, Asia and Latin America. The animal health care industry in Europe is majorly dominated by France, Germany, Spain and the UK. Within Asia, countries like Japan, Australia, New Zealand, Singapore and South Korea are developed markets and are characterized by extremely strict regulations. Demand for animal health products is more in emerging markets like India, China, Indonesia, Thailand, Malaysia and Taiwan. Animal health products are subject to extensive and increasingly stringent regulations. The animal health sector is highly competitive with top 10 players accounting for around 80% of the total market in 2011. Major market players include Pfizer, Merck, Merial, Elanco and Bayer. The report analyzes the global animal health market, with focus on its major segments. It also analyzes some of the major regional markets, including the US, the UK, China and India. The report discusses the major drivers and issues being experienced by the animal health market worldwide. It profiles the top three players in the global animal health market, along with their business strategies. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

Internet Addicition Essay

Much evidence has been alleged that social pathologies are beginning to surface in cyberspace (i.e., internet addictions). A lot of controversy is surrounding the question, is there proof that the internet is being abused and misused by individuals on an everyday basis and should we consider this to be a major mental health problem? Key Arguments: * Why do people have attachment insecurity and dissociation with their lives to make them choose to be disorganized, and allow a fantasy world to take over resulting in problematic internet abuse. * How information and communication technologies changing our way of interacting with reality. * What are the psychological symptoms involving disturbed relationships with technologies emerging, how some are more affected than others. * How different forms of related dependence behaviours, such as an addiction to social networking, cybersex, online gambling, or web-based role-playing games are affecting our need to be on the internet. * How some games reward â€Å"achievements† and â€Å"goals† making the cyber game goals more important of that than reality goals. * Does social media, such as Facebook, Twitter, Myspace and other forms of cyber communication have detrimental effects related to internet addiction. * Internet Gambling, main reasons for internet addiction, however not just costing their health but impacting finances and crippling family relationships. Critical Analysis Article 1: Reference (2) Researchers have begun to examine the personal and social consequences associated with excessive online involvement. The present study examined college students’ problematic Internet use (PIU) behaviors Its specific aim was to investigate the links between PIU with both internalizing (depression, social anxiety) and externalizing (substance use and other risky behaviors) problems. Article 2: Reference (4) There are many psychological factors surrounding the present issue of internet addiction, using evidence such as Social Networking Sites (SNS)e.g., facebook , twitter etc, Massive Multiplayer Online games and Internet Gambling as my three key topics. The aim is to provide a clear and concise method about how individuals who consistently spend their time on the internet are having detrimental effects on their physical, social and psychological life. Article 3: Reference (5) There is an increasing need for the provision of both internet addiction prevention and care for any sufferers, psychologist should be weary of the dangers of internet abuse when youth present with anti-social, aggressive behaviours. Socialization in girls may be warped towards online contact and the user may beneï ¬ t from providing alternatives. The aim is to focus on internet-related addictive behaviours and how to include the use of suitable diagnostic tools, a detailed personal interview, a mental health status examination and information regarding the overt behaviours gathered by the surroundings. I want to engage the reader to believe that internet addiction is a real mental health issue, that effects youth all the way to late adolescent, whether it be an addiction though games, gambling, social media etc, there is evidence to say that individuals influenced by this addiction are not progressing in life, because excess use of a cyber world has become a major part of their li ves or taken over their lives. Structure: – Evidence addiction in Video Games (Kuss, Daria J; Griffiths, Mark D. Studies): Main conclusions stemming from this source – Psychological Evidence to Addiction (Griffiths, M Study & Gencer, S L & Koc, M Study): Main conclusions stemming from this source – Evidence addiction to Social Networking Systems (Kittinger, R., Correia, C J., & Irons J G Article): Main conclusions stemming from this source References Bozkurt, H; Coskun, M; Ayaydin, H; Adak, I; Zoroglu, S S (2013). Prevalence and patterns of psychiatric disorders in referred adolescents with Internet addiction. Psychiatry and Clinical Neurosciences. 67(5), pp. 352-359. De, L., & Josepth, A. (2013). Problematic Internet Use and Other Risky Behaviours in College Students: An Applicationof Problem-Behaviour Theory. Psychology of Addictive Behaviors, 27(1), pp. 133-141. DOI: 10.1037/a0030823. Gencer, S L & Koc, M. (2012) Internet abuse among teenagers and Its relations to internet usage patterns and demographics. Journal of Educational Technology & Society. 15(2), pp. 25-36. Griffiths, M. (2010). Internet abuse and Internet addiction in the workplace. Journal of Workplace Learning, 22(7), 2010, pp. 463-472. Kittinger, R., Correia, C J., & Irons J G (2012) Relationship Between Facebook Use and Problematic Internet Use Among College Student. Cyberpsychology, Behavior, and Social Networking. 15(6), pp. 324-327. Kuss, D J; Griffiths, M D. , Internet video game addiction: A systematic review of empirical research in the literature. Revue Adolescence. 30(1), 2012, pp. 17-49.

The Confederate War

Ever since the Civil War ended there have been numerous books written regarding the reasons why the Confederacy lost the war. Most of these books seem to believe that the Confederacy lost the war because they lacked the desire to win. In Gary Gallagher’s The Confederate War, Gallagher offers a different reason for the Confederacy loss than most books written about the Confederate War.Gallagher has thoroughly researched newspapers, diaries, books and historical documents which support his argument that the Confederate War was lost due to a lack of sound military planning and not the widely known thought that the Confederacy lacked the desire to win the war. Many historians believe that the Confederacy failed to succeed due to failed alliances within the confederacy. Gallagher states in his book â€Å"that Historians argue that the confederates lacked sufficient will to win the war, never developed a strong collective national identity and pursued a flawed military strategy tha t wasted precious manpower. † (Gallagher, 1997, p.3) Gallagher argues that the South had a strong desire to win the war and a strong sense of national togetherness but what was lacking was a good military strategy to win the Civil War. Gallagher has provided proof of his arguments through his vast amounts of research that the Confederate soldiers had a strong desire to win and the people did ban together with a sense of national pride. He also shows that they did have a weak military plan. I believe that Gallagher’s book offers a unique look at the Civil War. He adds a different twist to the contemporary thinking of the events and people involved in the Confederate War.I think anyone wanting to learn about a different aspect of the Civil War would find this book thought-provoking and insightful. I believe anyone studying the Civil War would benefit from learning about this authors different point of view. Gallagher’s book offers a unique look at the Civil War fro m the Confederate point of view. He quotes newspaper articles, private letters and diaries from and about the Confederate soldiers during the war which I found inspiring and certainly led me to value Gallagher’s insights. After reading this book I find myself agreeing with Gallagher’s point of view, he offers a very convincing argument.

Reflective paper Research Example | Topics and Well Written Essays - 2500 words

Reflective - Research Paper Example The fear over environmental sustainability arises because the global population of about ten billion people must decently feed and shelter without damaging environment, (Goodland, 2002, p. 1). The possibility of sustaining this size of population while keeping the environment intact is lean because the social and economic needs of this population size exceed the carrying capacity of the environment, (Marquart-Pyatt, 2010). More importantly, the economic sector (the corporate) is the chief culprit in derailing environmental sustainability. I believe environmental sustainability directly affects economic sustainability because economic growth derives its inputs from the environment, (Goodland, 2002, p. 2). This relationship has implication on the natural resources that sustains the economic growth. Economic growth is infinite but the ecosystem that supports the economic growth is finite. This means that economy continues to grow in terms of rate of production and consumption of products while the environmental capacity from which raw materials are derived remains constant or reduces with increased extraction. However, part of this limited environmental capacity, the renewable resource, has ability to replenish, (Goodland, 2002, p. 2). Renewable resource partly provides mechanism of adopting environmental sustainability. The other portion, non-renewable resource, lack ability to replenish. Implementing environmental sustainability policy is challenging because only part of the whole environment is able to replenish wher eas the depletion process affects both. In respect to this, I would propose three rules for environmental sustainability. The first is the rule for the output, which stipulates that the quantity of waste emitted from a social or economic activity must be within the assimilative capacity of the local environment without compromising its subsequent absorptive capacity for similar wastes

Interaction Analysis Paper Essay Example | Topics and Well Written Essays - 500 words

Interaction Analysis Paper - Essay Example essed his concern about the loneliness he felt at home with nobody to care for him, and how he would be unable to take the medicine in case he dosed off. I promised to visit him at home and call him on phone to remind him of his medication at the precise moments he was supposed to take them. As he had a normal pulse and blood pressure, I applied an ice pack on his forehead to relieve him of the headache, to which he responded positively and confirmed that the headache was gone. I promised to get him examined by the concerned physician before he is allowed to go back to his home, so that he gets reassured psychologically and is not overwhelmed by the task. I watched his expression throughout the procedure and noted the relaxation he felt after being examined and talked to in a friendly manner. Hidden Messages/Themes: The relaxation revealed by his countenance due to the approach adopted was a cue to the inference that his condition was related more to anxiety rather than actual pathology. His positive reaction to examination on the couch revealed that he sought attention from somebody to sympathize with his condition. On being promised a consultation with the physician, he felt more relieved than before. In my opinion the patient just needed a psychological boost to cheer him up as he was confronted with the prospect of being alone at his home again. Reflection: In my opinion, at the very outset it was evident that the patient was feeling apprehensive on being discharged from the hospital. Faced with the daunting task of looking after himself at home, his anxiety manifested in his claim that he had a headache and felt numbness in legs. At this critical juncture, he needed a skilful handling by first agreeing to find a medical cause for his complaint, and then providing him with a cure for his symptoms, which he expected of me as a nurse. The therapeutic communication used in this interaction are, the immediate solution offered to him by examining him on the spot,

To what extent advertising affects women Essay Example | Topics and Well Written Essays - 2500 words

To what extent advertising affects women - Essay Example In a more specific term, the paper will critically analyze the effects of advertisement to the female or women audience relative to the use of sex, female models, women as sex objects and the superwoman. Before examining the effects of advertisements to the female audience, it is important to have an overview on what is advertising. In brief, advertising is the tool used to promote a product or a service to the intended market or audience. Advertisements are used to draw the attention of the consumers and prospect market and highlight the importance or the characteristics of the product or service. In the earlier years of advertising, barbershops used strips of red, white, and blue to advertise their services. However, due to the enhancement of technology, many had used every medium platform to advertise. Today, advertising has many forms which come from print to multimedia, and down to social networking websites (Petley 4). In relation to the term gender role, it is defined as the norms of a certain culture that is associated with the male and female. Therefore, in order for advertisements to be effective in a certain culture, advertisers must learn the past, the origin, and the current gender roles of the target audience. In certain societies, men and women have lesser differences; however, there are also societies where the masculine values are considered higher than the feminine values. Nonetheless, according to McArthur and Resk, in most of the cultures, gender roles differ in six major aspects, which include credibility, role, location, persuasive arguments, rewards and product type (qtd. in Ifezue 15). Credibility differs among men and women in most cultures because men are considered more authoritative than women. This can be supplemented by independent roles that man portrays, while women portray roles that are dependent on their relationships with other people. Due to the authority of men,

War is Kind - Stephen Crane Essay Example | Topics and Well Written Essays - 750 words

War is Kind - Stephen Crane - Essay Example War is Kind - Stephen Crane Corroborating this, the poet writes: â€Å"Great is the battle-god, great, and his kingdom-- A field where a thousand corpses lie†. This is the unending story of wars. The tone of the poem is sarcastic but it is not sarcasm alone but mixed with helplessness of the situation created by war. Apart from the material destruction caused by war which can be replenished, what can never be recouped are the loss of precious lives and the soldier leaves the memories of what has been and what never more will be for his immediate family members, acquaintances and the society at large. As such when the poet mentions that â€Å"war is kind† one must understand the hidden meaning of cruel kindness ingrained in the process of war. One death in the family is like the introduction of the muffled drum in the melodious symphony of an orchestra. The poet reveals this situation by introducing an element of sarcasm specifically in the lines fourteen through sixteen: â€Å"Raged at his breast, gulped and died, Do not weep. War is kind†. When two unrelated words or having contradictory connotations are employed together in structure, but they give a dissimilar meaning, it is a case of oxymoron. Some of the examples in this poem are: â€Å"virtue of slaughter†, â€Å"excellence of killing†, â€Å"splendid shroud†, â€Å"drill and die† and â€Å"blazing flag†. In this poem the poet has made the judicious use of oxymoron and the contrast is effective and likeable and the words the poet has placed together generate vivid meanings.

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 25

Marketing - Essay Example fragrance is a step in the right direction and Levi Strauss will not have any foreseeable problems in this venture being already a market leader in the apparels business which is also a part of the modeling scenario. However, the ride may not be smooth and it will take the company every effort from the launch of the new products to ensure that the perfume brand does not fall short on any count. The competition is tight and the present players in the field, including the grey market, are not likely to part with their market share without a fight. Internationally, the cosmetics and fragrance market is the domain of the affluent and the middle class. These sections of the population are vigilant. It is also a shifting clientele who are ever on the lookout for better products and will not bat an eyelid to change over to a new brand if it proves to be more effective. Cosmetics and fragrance are products of personal preferences and the packaging is as important as the product. The market is in Europe, the Americas, Asia and Australia. The clients in each zone have tastes and habits peculiar to the region. Zonal cultures have a role in the preference of cosmetics and fragrance. Hence it is important to keep in view factors that influence sale of the products in different regions. After the launch, the product may require changes in content or outlook for acceptance in different regions. Do not take anything for granted and keep feedback notes so that changes wherever required can be made in the next production batch (Cosmetics market research). The management of territorial markets is necessary to monitor the performance of the products in a specific region. Every outlet is a specific locality and it is important to get the views of the local players for they are knowledgeable about customer needs. Big brands like L’Oreal have strong presence in local markets almost everywhere. L’Oreal invests substantially in research and development. This enables them to keep

EMBA 560 Executive position week 1 discussion 1 Essay

EMBA 560 Executive position week 1 discussion 1 - Essay Example Not too long afterward, traditional consensus shifted from the belief of a predestined leader to the idea that there were natural-born leaders – that is, individuals who have the natural traits that are associated with good leaders. The concept of ‘leadership’ shifted at this point, from the view that leaders were great people who defended their people during wartime, to the concept of leaders who competently acted as stewards of their people. Leaders were thought to be virtuous, gifted, and had a charismatic appeal that won over people’s loyalty and adulation. The problem with the leadership traits theory is that the good leader eventually was though to possess all the possible positive qualities (and none of the negative qualities), which is an impossible proposition (Ledlow & Coppola, 2010). With the coming of scientific management, it became generally accepted that leaders can be trained and developed. This is the skills approach, indicating that people who are trained at leadership skills (technical, human relations, and conceptual) can become good leaders. Simultaneous with this is the leadership style theory, which categorizes a leader as autocratic, democratic, charismatic, bureaucratic, laissez-faire, and a host of other styles. While leadership skills are the capabilities with which an individual functions in the duties of leadership, leadership styles pertains to how the leader relates to his followers. Insofar as ‘skills’ are viewed as talents, then it may be said that talents help make a leader, although not to the exclusion of other factors. More recently, leadership has been viewed as falling into two general categories – transactional and transformational. A transactional leader deals with followers on a transaction basis, that is, if the follower does what is expected, he gets a reward. A transformational leader, though, brings lasting change to his followers so that they are motivated to perform a ccording to expectation. References: Bass, B M & Bass, R (2009) The Bass Handbook of Leadership: Theory, Research, and Managerial Applications, Fourth edition. New York, NY: Free Press, Simon & Schuster, Inc. Ledlow, G R & Coppola, M N (2010) Leadership for Health Professionals: Theory, Skills and Applications. Sudbury, MA: Jones and Bartlett Publishers, Inc Waite, M R (2008) Fire Service Leadership: Theories and Practices. International Association of Fire Chiefs. Sudbury, MA: Jones and Bartlett Publishers, Inc. 2. In your opinion and experience, what do you believe to be the most important role / duty of an executive. Off the cuff, I (and many others, I would imagine) would feel that the most important role of an executive would be to reach the goal (of the organization) and to maintain the peace. Ultimately, that is the goal of all leaders, particularly in the matter of attaining the objective. That would be fine in the case of short-term projects, where there is a singular objec tive, a definite start and end, and a fixed lifespan. In a continuing undertaking, however, the objective is recurring and people in the organization are made to work together over a long – theoretically an infinite – period of time. In this case, leadership takes on a more profound role, that of motivator for his many followers. From my experience, the best way for a leader to motivate his/her followers is not only to articulate a goal for them, but to provide them with a vision that they can assimilate in their

Case about International Commercial Arbitration Essay

Case about International Commercial Arbitration - Essay Example In the case of CalCo and IndCo, while disputes arose between them, CalCo filed a request for arbitration with ICC claiming various defaults and damages due to breaching contracts before attempting to resolve disputes inter alia. When IndCo filed suit in Mumbai High Court seeking inter alia with CalCo before the arbitration proceeding to be done and argued the contract was invalid or incapable of being performed the claimant filed a claim with California Federal Court to compel arbitration proceedings. IndCo responded saying that American court should wait until Mumbai court decides on the case and the contract has violated US antitrust laws. IndCo was still on the argument that the case is not arbitrable. According to the ‘arbitrational clause’ that both IndCo and CalCo agreed upon, each party has to appoint one arbitrator and the third one shall be appointed by Indian Chamber of Commerce, but this was not considered by ICC. Even though ICC tribunal decided that the case has close connection with Indian law and hence the contract is valid and awarded the claimant $ 2,000,000, the primary claims of IndCo that it is not arbitrable as according to their clause that an arbitration can be done only when both parties are unable to solve by negotiation, and secondly the appointment of arbitrators is not according to what both parties had agreed upon can be considered to be valid but this was not so considered by ICC. According to Article 10 of ICC (2008), â€Å"In the absence of such a joint nomination and where all parties are unable to agree to a method for the constitution of the Arbitral Tribunal, the Court may appoint each member of the Arbitral Tribunal and shall designate one of them to act as chairman. In such case, the Court shall be at liberty to choose any person it regards as suitable to act as arbitrator, applying Article 9 when it considers this appropriate† (p. 9).

Bus Low Essay Example | Topics and Well Written Essays - 750 words

Bus Low - Essay Example Although this law, unique to the State of East Columbia, took effect eight months ago, Better was unaware of it.  Homeowner, in mowing his lawn, stopped the mower and then reached under the housing to clear a grass clump. His hand was severely injured by the spinning mower blade.   This case falls within the ambit of the Uniform Commercial Code, in particular, under article 2 thereof on sales of goods. Homeowner can validly sue both Better and Retailer for the injuries he has suffered. The Supercutter which was manufactured by Better Manufacturing Company (Better) and sold by Retailer, Inc. did not conform to the safety rules and regulation imposed within the state of East Columbia. Better is liable for failure to comply with the safety laws that are enforced within the state where it is being sold. Ignorance of the law excuses no one. Better cannot set up the defense that they were unaware about the law which requires that all power mowers manufactured for use, or sale, or actually sold, in East Columbia be equipped with an automatic brake to stop the blade when the mower is stopped. The said law has already been in force and effect for eight months already and Better is duty bound to know and comply with all the laws that apply to them, to their business and to their products. In the case at bar, Better is liable for damages for its negligence which resulted in damage and injury to Homeowner. Besides, Better has an authorized agent for sales within the state of East Columbia. If the compliance department of Better had failed to update themselves on the laws of East Columbia, Retailer should have informed Better about these laws. Moreover, Retailer made an express warranty to Homeowner that the Supercutter was state of the art and complied with all safety laws when in truth and in fact it does not. If not for the warranty made by retailer, Homeowner may not have bought the

The Story of Daniel Pearl Essay Example for Free

The Story of Daniel Pearl Essay The Story of Daniel Pearl as a journalist in Dubai was very tragic. Daniel Pearl was very brave of facing those people for a interview seeking and asking information into unknown territory that leads him to a very tragic death. In the movie narrated by Mariane his wife, it has been said that his body was cut into seven pcs. though that the video of Daniel Pearl being killed by the people who kidnapped him was not shown in the movie I can imagine how hard his experience being tortured and killed of the reason of probing information to a person who is on his own territory, the Muslims knows that he is part of the CIA or some spy of USA, besides of being a Jew I suppose that’s one of the unlucky part of his short journey in Dubai. With my own opinion, I think that Daniel Pearl should not pursue that interview, because in the first place he knows that the person he wanted to interview was a dangerous person and doesn’t want a person like him or a journalist like him that leads him to be kidnapped by supporters of Omar Sheikh, though I know that Daniel Pearl only wants to seek information about Omar Sheikh but he should think first about his safety of performing that interview. I believe that a journalist should not put his/her self or life into danger when he/she already knows that it is not safe to interview a specific group or person because it may lead to a misunderstanding and may cause a problem between the journalist and the interviewee. For me it is important to a journalist to make sure that the interviewee is harmful and knows what a journalist are capable of and especially their task that they just want to know and to write information to a specific matter, also for me a journalist should seek first or observe some of the information about the person or group he/she needs to communicate with regarding the issues about the interviewee. The goal of a journalist is to â€Å"tell the truth and nothing but the truth† but in the situation of Daniel Pearl he told that he is a Jew that is not pleasant to the Muslims that’s why he got kidnapped and murdered by them, but on the other side of being a journalist they should always state information that are real and complete but also they need to remember that they have to keep secret the sources of confidential information not only for the safety of the source but also their safety. In order for a journalist to be a reliable source of information a journalist should do his/her best to obtain information from all possible sources, to make sure it is complete, truthful and unbiased just like what Daniel Pearl did, he interviewed different people to gather information about the certain person before he undergo an interview to avoid future conflicts. I think Daniel Pearl should introduce himself in a different way that is appropriate to the interviewee and also he should approach the interviewee well in that way I think the murdering of him will be prevented. It doesnt matter that he was a Jew. The race that he was born doesnt dictate who you are, it’s the content of your character and who you are inside. He was a journalist because he wanted to put an end to this kind of foolishness, killing someone based on race can never be justified, Muslims should not be so cruel to the people that if they don’t like that person they will already kill the person. Its not because he was a Jew that many place some of the blame for his death on him. Its because he was a prominent Jew in the territory of the enemy looking for glory at the knowing risk of his own life. He should have been thinking of his wife and child, it is understood that he will be killed like that because of his being prominent that he is a Jew. Daniel was working for CIA and eventhough the athourities have warn him several times, he ignored. He was looking for glory. I think he is responsible for his death because he did not think of his safety of going there and not thinking of what might happen if the Muslims will kill him and that’s the most unfortunate thing that happened to him because he become careless about his identity he is very vogue about it, just like what Mariane told in the movie he doesn’t hide that he is Jew though he doesn’t also speak about it, but if someone ask him he will not hesitate to tell the truth about identity or religion. This movie does tell us something. It’s telling us about the dangers that a jounalists face in their line of duties. Not alot of people realize how dangerous it really is sometimes to go report some news stories. The Pakistanis didn’t kill Daniel Pearl for fun, they did it to pay Americans back for the suffering of their people, but did the Pakistani’s take off the suffering of their people by killing lots of people who’s trying to end their conflicts and issues? for me the answer is NO their just making it more complicated and worsen the problem, the Muslims should stop this horrifying killing of people just for their own beliefs, and to avoid this kind of situation a journalist should always know what is their limitations of probing information to avoid incidence like what happened to Daniel Pearl and to the other journalist they should always think first about their safety. Also a journalist should not take part in activities or organizations which could limit the independence of his/her thinking and endanger his/her professional integrity.

Post Impressionism and Vincent Van Gogh

Post Impressionism and Vincent Van Gogh In and around 1911, there were art critics that freely used the phrase post-impressionistic as a means to illustrate the work of several artists paintings reveal Impressionistic standards. Post Impressionism was a creative shift to follow Impressionism that was to break the Impressionistic style. Post-impressionism consisted of various movements by a group of individual artists searching for a new way to create art. The principal aim of Impressionism was to objectively record the natural world in terms of the protean effects of color and light. The Post-Impressionists modified this aim in favor of a more ambitious expression of color and light (Norfleet, 2009). The new styles that these artists created proceeded to additional influential abstract styles and formed the basis for 20th Century Modernism. Post-impressionist artists pushed Impressionist standards past what they had previously been explored. Arthur Kleinberg (2010) states that artists of the Post-Impressionism period are responsible for putting an extreme amount of emphasis on the movement of color and light, rather than concentrate on the significance of the artwork. The Post-Impressionists aimed to find more depth in the roles of color, form, and solidity in painting, resulting, in artists attempt to use more powerful, brighter or more contrasting colors, in addition to outline. In addition, artists also experimented with the mental properties of brushwork. Post-impressionism used ideas from impressionism, such as using brilliant colours and broken brushstrokes, but eliminated the idea of painting scenes exactly as they appeared. They experimented with unusual compositions and often used the consistency of paint. According to Nancy Moure (2001), European art signifies the style numerous distinct artists working between 1880 and 1906. Artists during this time were concerned with the termination of Impressionisms form and the attempt to invest more importance into paintings when more experiments are performed, during more experiments. The style supported by the Post-Impressionists is a signal of the previous movement where the artists works often possessed a loose-fitting and unclear quality painting that gave simply the idea of the subject instead of a natural duplication and also experiment with techniques like the use of colour. Artists that utilize colour and representation of light not only seize personal analysis of the scene like the Impressionists but also the emotion that the painter can associates with the subject at that time. Artists would often paint their work quickly to capture the light at a particular time of day. Also, artists would paint light-coloured canvases with flat brushes to enhance the brightness in the pieces. More important than subject matter was the artists painting style and the creation of a new paint application. Post-Impressionism includes all artists whose main goal is to express more than a visual interpretation but intend to portray emotion and intellect in addition to imagery. During this time, styles and techniques concentrated on personal impressions and an advanced use of colour to communicate moods and emotions. Post-Impressionism aimed to get additional form and structure, in addition to more expression and emotion into their paintings. However, Post-Impressionist artists continue to develop and experiment these principles with newer styles and procedures; the most famous being the expressionistic, ornamental and regularly abnormal use of colour to portray the artists emotional state. Moure (2001) expresses that Post-Impressionism was an important experimental linkage to modern art leading to upcoming styles. Modern Art obtains an extensive meaning for classifying itself. Modern Art could be sometimes labeled as an art of appearance and an art of freedom. Modern Art can consist of several techniques that are used. The style of art that exhibits an art of expression can be known as the style of Expressionism. In the early years of the expressionism, artists built on the ideas of the Post-Impressionism. Artists continued on with the similar experiments, view, and ideas that were given by the work. Artists continued to look for a new and more intense truth behind their painting. According to Architecture411.com (2006), modern expressionism is characterized as a creative style which the artist produces their artwork by combining illustrations or objects with emotions. This is accomplished by using both factual and theoretical emphasis on color, consistency, unclear su bject matter, deformation, abnormal strength, exaggeration and changed surrounding imagery. A Post-Impressionist painter that was most influential to the modern artists of the 20th century is Dutch painter Vincent van Gogh. Van Gogh influenced expressionism in modern art. It was Van Goghs desire to create stunning things that come from within in addition his desire to reach to those around him that will help to label his role as a painter. In addition, Van Gogh was influential because when it came to expressionism, his work showed his emotions due to the fact that he suffered from depression. Van Goghs work conveys its outstanding colour, coarse brushwork, and curvy forms. These were a close reflection of his feelings as he painted. After Van Gogh moved to Paris, he brightened his colour palette under the influence of Impressionism, and before moving to Arles, in France, he developed the brilliant colours, brushwork and thick, textured paint called impasto of his ultimate style. Impastos provide Van Goghs pictures with a better sense of physical energy and a plain texture surface. Van Gogh achieved great impression about his works since he uses a variety of color pigments to express his paintings. Van Gogh used color for its symbolic and expressive values rather than to reproduce light and literal surroundings like Impressionist artists. In addition, he conveys feelings and generate moods with color randomly use it rather than use the real color of objects. Van Gogh is so instrumental and influential during the Post-Impressionism period because when creating his work of art, he would insert colors into skin where they did not belong. One of the earliest and most famous examples of Expressionism is Van Goghs famous oil paintings Starry Night. This painting was of a typical nocturnal scene in the neighborhood of the psychiatric hospital in Saint-RÃ ©my where Van Gogh stayed for a year. Van Gogh spilled his emotions into this painting. Starry Night is a struggle among a man and his depression. Van Gogh had a passion for the dark night. Starry Night replicates the pain the artist is going through. The brisk strokes, the animated colours of the stars in the painting next to the dark blues and the blacks in reference to the night imitate the need of a hopeless man in the center of the black, starry night. In conclusion, Post-Impressionism projected that the originality of 20th Century art was the primary focus. Artists developed their own style to produce works that lead to developments later in the art of the 20th Century. Some artists concentrated on the fundamental structure while other artists emphasize on the texture and pattern for significant effects. Because of the Post-Impressionist period, many artists have considered painting objects full of color with vigorous surfaces rather than scenes. Impressionalists created a permanent change and that art will constantly increase according to the artist. Whatever was cause, it cannot be denied that several great artists of this period assumed that the main function of art was to express intense feelings to the world. Vincent van Gogh is very influential the modern artists of the 20th Century since he altered the point of views of several artists with his personal paintings. Van Goghs used bright colours when painting and the uniqueness shows through the curves and lines that he used in his paintings as well as the attention of colour that is used to express his emotions which modern artists will continue to do throughout the 20th Century.

The Development Strategies Of Budget Hotels In China Marketing Essay

The Development Strategies Of Budget Hotels In China Marketing Essay With rapid economic growth in China, the Chinas tourism industry has entered a huge stage of development. Such as mass tourism, individual travel, business travel has increased. Related data show that in 2020 there will be the number of tourists from the world to could reach 300 billion people. The market share is highest. According to the huge data, here is a huge market demand for budget hotel industry. At present Chinas tourism industry already entered the large-scale travel stage. The travellers are willing to accept clean, cheap, basic-service hotels. In order to meet Chinas tourism and business needs, the new trend is development of the international level of budget hotels. Here are some typical Chinas budget hotel chain such as Home Inns, Jin Jiang Inns, and 7 days Inns. They are use chain business model adapt to the China tourism industrys needs, the development will bring new opportunities for the hotel industry. The advantages of the budget hotel are the operational model i s small, the low-cost investment required, and easily developing chain business-make the hotels have a brand, customers, quality management based on low-cost investment. But the industry will face challenges by many local and foreign hotel competitors appear in the industry. And the budget hotel industry is in the preliminary stage, the concept of budget hotel is unclear, no standard industry rules, carefully dividing a market, and the marketing strategy also need to be development. The budget hotel industry has to develop marketing strategy to seek the road of sustainable development. In this paper, marketing strategy of budget hotel in China is the object of this study. I will evaluate the current situation of budget hotels industry in china, and analyze the problems in the budget hotel development. I will describe the marketing strategy of the Home Inns case study, using their successful marketing strategy to identify appropriate development strategies for budget hotels industry in China. I will focus on the marketing strategy theory from my BBA programme to analyze the actual problems and the successful industry cases such as Home Inns that will provide a great guiding to Chinas budget hotel industry have a new development strategy. Orientation The overview of China budget hotel industry In China the budget hotels is still a new concept. In Europe and the United States, the budget hotels are quite mature industry. It is compared with the full-service hotels form. But there is no form definition for budget hotel. We can accord the characteristics of the budget hotel to define the budget hotels is as follows: limited facilities and services; aimed at the travelers and business travelers market; standardized operation; the price is low usually below in 300 RMB in China (Table 1); branded network of hotels; located on major road networks or in secondary urban locations such as retail parks. They are generally good quality, service standards, the comfortable environment and value for money bedrooms designed and marketed in such a way as to appeal to the travelling public and is a cost-effective modern hotel business (Jones, 2002). Table 1- The Published Room Price of Home Inns Budget Hotels Room Bed Price Standard 1F Double: 15m2  ¥227 Standard King size 1F King size: 15m2  ¥227 Standard ¼Ã‹â€ 2F-4F ¼Ã¢â‚¬ ° Double: 15m2  ¥265 Business ¼Ã‹â€ 2F-4F ¼Ã¢â‚¬ ° King size:15m2  ¥265 (Source: Home Inn website) According to the Chinese budget hotel industry report 2011-2012, I saw the Chinas budget hotel industry has a rapid increase in market share. In 2011, the Market size grew 45 percent year-on-year to RMB26 billion and the number of budget hotels grew by almost 42.85 percent to 7,314. The industry is still in the big but not strong stage. For the market share, the total revenue of hotels in China has a concentration ratio just 37 percent in 2011. In future completion progression, the fast market expansion mainly through franchise chains, mergers and acquisitions. (China budget hotel industry report, 2011-2012. 2012) Analyzing the current business portfolio of the China budget hotels may use the Boston Consulting Group Approach (BCG) to measure market share and growth of their business. Here is a high-share business units in low-growth market is called Cash Cow. They need to develop strategies for growth. The hotels need growth if they are to compete more effectively, more satisfy their customers, and attract more professional staffs. The purpose of strategic planning is to find ways in which the budget hotel industry can best use its strengths to take advantage of attractive opportunities in the environment of the China budget hotel industry. (Armstrong Kotler, 2007) SWOT Analysis A SWOT analysis is a useful tool to evaluate the businesss overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (Table 2). It analyzes businesss markets and marketing environments and base objective to find attractive opportunities and identify environmental threats. The strengths and weaknesses are in the internal environment, and opportunities and threats are in the external environment. I will use this tool to analyze the current situation of the budget hotel industry strengths and weaknesses in the internal environment to determine which opportunities it is best. The goal is to match the industrys strengths to attractive opportunities, overcoming the weakness and minimizing the threats (Armstrong Kotler, 2007). The SWOT analysis can be very good response current situation of the industry. Strengths Internal capabilities that may help a company reach its objectives Weaknesses Internal limitations that may interfere with a companys ability to achieve its objectives Opportunities External factors that the company may be able to exploit to its advantage Threats Current and emerging external factors that may challenge the companys performanceTable 2-SWOT Analysis Internal External Positive Negative (Source: Text book Marketing: An Introduction, Figure 2.7) The strengths of China budget hotel business: Low cost investment: the cost of budget hotel is lower than other star hotels, the development is easy. Price advantage: the budget hotel can proved a lower price for good quality, service standards, the comfortable environment, and the bedrooms designed. Customer advantage: the low price of the budget hotels can better attract customers improving occupancy rates. Management advantages: budget hotel use chain business operation, it is easy to set up management model and adapt to market competition. Information advantages: easily set up their own network, customer service systems, and reservation system. Using modern technology can obtain more stable customer source. (Zhao Guo, 2006) The weaknesses of China budget hotel business: Huge numbers of budget hotels had flocked together in China. No standard competition model in the industry. Lack of clear market positioning Lack of standard management system Some budget hotels cheap equipment cannot meet the customers needs. (Meadin, 2010) The opportunities of China budget hotel business: There is a huge Market demand for growth in China. According the world tourism organization predict the worlds largest tourism country will be China in 2020. Now, the demand of the budget hotels increases along with the increase number of Chinese tourists and foreign tourists. (Meadin Website, 2010) Change of consumption idea and behavior. With the improvement of the living standard of Chinese people, the consumption idea and behavior began to improve. So there is a huge space for development. (Zhao Guo, 2006) The threats of China budget hotel business: There is so much competition for the China budget hotel industry. Foreign budget hotel into the Chinese market. And the brand of Chinese budget hotel continues to expand. There are a lot of potential competitors and substitute hotels. Crisis of confidence. Some budget hotel cannot meet the needs of customers such as cheap facilities, low service quality, and bad hotel operations. This made a negative impact for the budget hotel industry. Lack of professional human resource management. The rapid growth of budget hotel in China to make the lack of management model and professional staffs. (Zhao Guo, 2006) The features of China budget hotels The limitation of product: the core of the budget hotels is accommodation. They remove some unnecessary service to cut the cost. Quality of services and products: the budget hotels emphasize the comfortable of guest room facilities, clean and convenient environment, and service standards. Reasonable price of the budget hotels: the main target markets are tourists, students, business man etc. The price is usually below 300 RMB. (Table 1) Chain business operation: a lot of budget hotel use chain business model such as JinJiang Inns, Home Inns etc. This way can enhance brand value, expand business range. This is important difference between other star hotels. (Zhang, 2008) The problems of China budget hotel industry Lack of service standards The biggest problem of the budget hotel is no-standard service, poor facilities of some budget hotels, and difficult to meet the needs of the customers. Most of the budget hotels management does not reach the position, low service level, and the environment is not enough comfortable. Some budget hotel also operate old low-star hotel model. They are not professional for the budget hotels core of service. The definition of the budget hotel is safe, clean, providing basic life needs. The budget only is less investment and less supporting facilities. It is not to decrease the basic management of service quality. Budget hotels investment is less, but also need to have a standard rules and basic service quality and professional level. (Gao, 2009) Lack of brand awareness In China budget hotel industry, the brand awareness is not strong. Many of the budget hotels are individual operation that not build a scale business and brand effect. The development of individual operation by the price competition is negative for the development of the industry. The customers acknowledge of brand and choice of service brand gradually growth that has also become a kind of consumption habits. Now the most main competition is brand competition, if the hotels have not a brand image they will lose competitiveness power. Actively implement the brand strategy has become an important issue for the budget hotel management. At present, the most of the Chinas budget hotels did not build a scale business and also not use chain operation, except JinJiang Inns and Home Inns have brand and collectivization characteristic. There are few budget hotel create their own brand awareness. (Gao, 2009) Lack of professional human resource Lack of professional talents is a development bottleneck with the company size is continually expanding. The lack of professional talents can easily lead nonstandard service operation skills and poorly service quality. The team building and developing personnel sources from which to recruit potential employees is so important for the company development. The budget hotels need the employees who can handle a wider variety of responsibilities that training and developing managers is so important (Noe, Hollenbeck, Gerhar, Wright, 2009). The professional talent competition is so importance for budget hotel industry. In practice, the budget hotels are faced with the lack of professional talents. The human resources required of the budget hotels are one person who can on more jobs and more abilities manager but there is lack of human resource in the market. Therefore, the Chinas budget hotel industry will face the strong challenge from foreign brand and capital. Attracting talents and crea ting high quality management team is so important improvement for the China budget hotel industry. There only have the strong human resource development the budget hotel achieve the goals by service standard and operation standardization. (Gao, 2009) Difficult to build scale management The budget hotel industry is an emerging industry. Many owners dont have a lot of management experience. At the same time, the budget hotel both in size and in financial resources is limited. The development of the budget hotel industry is mainly at an individual operation situation, so the weak profits for owners and for customers is difficult to meet their requirements. The budget hotel industry need to change the management model is necessary. (Gao, 2009) No clear market segmentation In China many budget hotels do not have clear target market and or market segmentation that causes the market overlap or product design is not obvious difference so lack of different subdivided market demand for products and services. In China there have been no analyses on budget hotel clear division of products to meet different customers with customer demand for the industry. In foreign the budget hotel can be divided into three categories: full service hotel, budget hotel, and cheap hotel. The three levels of the price and the facilities is bigger difference. At present the product design of the Chinas budget hotel is single. There is no obvious difference of product and individuality characteristic. The different customers have different demand that reflected in product demand. There has a strong required for product differentiation. (Qiang, 2008) Research Methodology In this paper, I will use case study method. This project uses the Home Inns budget hotel in China. It is successful marketing strategy experience for the budget hotel market. And analyze the issues and current situation of the Chinas budget hotel industry. After analysis, I find some greatest marketing strategy for the industry help other hotels to find their own suitable development road. They have appropriate marketing strategies to compete with other competitors, and establish their own brand image. The main research contents: Introduction the research background and objectives, the structure of this project, and the significance of the research in this paper; Analysis of the current situation and business environment of the budget hotel industry, include the definition and characteristic of the budget hotel, and defining the problems of the budget hotel industry; Analysis of the marketing strategy of Home Inns, include the introduction of Home Inns and its successful marketing strategies. Reporting the findings, include develop the greatest marketing strategy for the budget hotel industry based on analysis of the Home Inns marketing strategy and the theory of marketing strategy. Data collection: I plan to gather information from the Primary data and secondary data. The secondary data has been collected include magazine, newspaper articles, books and internet articles or journals, and a thesis on a marketing strategy topic. The main data is based on the secondary data source. On the other hand, the primary data also been used include internal report and document from their owned Website of the companies. I also will collect some literature and theory based on my BBA courses include marketing management, strategy management, small business management, human resource management, and service operations management what factors help the budget hotel industry find the appropriate road to face the challenges and develop their own marketing strategies. Review of Literature Introduction of Home Inns In China, Home Inn was founded in 2002 that is the first budget hotel company for the 21st century. The vision of the company is wherever you go, you are always at home with professional and courteous service, comfortable rooms, convenient locations, and low prices that make attractive for leisure travelers and individual business who demand clean, comfortable and convenient environment of the budget hotel. Home Inn continues to rapidly expand its nationwide network of hotels. In November 2011, Home Inn launched a new hotel brand- Yitel for the middle-class and high-class market. They also completed the acquisition of an all ownership interest of Motel 168 hotel chain and have retained the Motel 168 brand in October 2011. In 2012, home Inns operated across 243 cities in China with a total of 1,682 hotels (Appendix-2). Their goal is to continue expanding to ensure whatever how large grows they will always keep the consistent quality and superior service that guide each hotel in the ho me Inns group (Overview of Home Inn, 2013). Home Inn is a largest budge hotel company in China with a 23.7% market share in 2012. (Appendix-3) The history of the Home Inn is Ji Qi one of Ctrip founders who founded a good business chance. Because Ji Qi noticed a lot of traveler complaints the price is so expensive of the hotels in the Ctrip Website. After some analysis and reaches he found in China the full-service star hotels is not economy and the cheap hotel is poorly quality. This opportunity let Ji Qi created a chain brand idea for the hospitality industry in China. So the Home Inns hotel brand is developed. (Ma Chen, 2008) Analysis of marketing strategy in Home Inns The brand of Home Inn hotel is rapid growth in a short period that has become a first budget hotel chain. Its successful management strategy will be used for other budget hotels in China. To subdivide the market segmentation The company must to divide the market segmentation to decide its clear market positioning strategy. The company designs the strategy to build the right relationships with the right customers. First the company need to identify a set of possible competitive advantages which to build a position, second step is company chooses the right competitive advantages, and last one step is the company selects an greatest positioning strategy. Then the company must to effectively communicate and deliver the chosen position to the market. Market positioning includes deciding how to best serve target customers and setting the competitive advantage for the company. Company positioning should be summarized in positioning statements that state the target segment, positioning concept, and specific points of difference. (Armstrong Kotler, 2007) The segment market will be the direction for Chinas budget hotel business in the future, said Ye Bingxi the senior public relations manager at Home Inns and hotel management Inc. (Wang, 2012) The market position of Home Inns is the middle and high-end business hotel for individual business and leisure travellers who need a comfortable and clean hotel room at right price, Home Inns is a good choice that allows you feel the warmth of your home. The market is more carefully segmented to target customers. The Home Inns provide basic living facilities, clean room, and the equipment is simple and reasonable for individual business and leisure travellers will get the comfortable, clean and safe hotel environment at the right price is around 200 RMB. The clear positioning is an important competitive advantage. The marketing positioning of Home Inns to highlight their own characteristic, such as the room design is very unique. The most direct impression of the Home Inns is warm, simple, and convenient. They deliver the unique products and service for customers best impression. (Su, Shen Zhong, 2009) To emphasize quality consistency The high quality also can mean high levels of quality consistency. Today many companies have turned customer-driven quality into a potent strategic power. Customer-centered companies define quality in terms of creating customer value and satisfaction. They want to create customer satisfaction and value that is necessary of consistently meeting customers needs (Armstrong Kotler, 2007). A good quality control is a system used by a manager to ensure that the finished services meet the needs of customers. Effective quality control is needed to set standards for the service quality range, measure actual performance, and compare that performance with established standards (Byrd Megginson, 2009). Attracting talents and building a high quality management team is so important for perform the established standards of the service quality and ensure the quality consistency. There is only the strong human resource development lead the budget hotel to achieve the goals by maintaining the service standard and operation standardization. For a chain business, the service quality control is so important. If you dont have a good standard of the hotel will not be able to assure the quality of the company brand. The Home Inns practice has great directed function. Standardized service is a huge challenge for budget hotel chains. Only the standardized service can help consistently service quality. The Home Inns have established an effective management system. There are external and internal factor. External factors include industry, product, service and marketing. Inside factor include human resources, management system and core competitiveness. The home inn have wrote standards and procedures have established their own service standards. The different departments and teams within our management work together to maintain strong internal control and strengthen focus on risk management. (Tang, 2007) To build strong brand In China mostly budget hotels are single business form, no scale formation without the brand. For a budget hotel the brand is powerful assets that must be carefully developed and managed. The strong brand provides a company with many competitive advantages can create big benefits. A powerful brand enjoys a high level of consumer brand awareness and loyalty. The brand exists in the minds of customers. The real value of a strong brand is its power to capture consumer preference and loyalty that expanding the market share. (Armstrong Kotler, 2007) The Home Inns created their own brand that direct represents the characteristic and culture of the business in the market. The well-known brand is based on the quality of the products and services that maximum to meet the needs of the consumers. Home Inns create their own brand mainly following several ways as: Fist, Home Inns on the brand name is fully considered the characteristic of the budget hotels. On the one hand, home reflects the warmth, comfortable, home feeling meet the customer psychological needs. On the other hand also reflects its convenient and expeditious such as quick reservation system, good traffic conditions customer can easily and quickly find Home Inns. Secondly, through the reasonable and rapid expanding, home Inns hotel chain in order to build the good image. Third, Home Inns more focus on the satisfaction of the brand. The Quality control always is in the expanded scale process. Survey of customer satisfaction is used to timely analyze the customers comments and opinions, and then plan the best solution strategy at the first time. Finally, in the information and technology society, Home Inns paid more attention to the promotion such as advertising and public relationship. Include print, radio, television, magazines etc. The building advertising is an important part in the Home Inns marketing and is also a modern communication to achieved good effect. The Home Inns hotel builds up a good corporate image in the industry. (Su, Shen Zhong, 2009) To perform the chain operation strategy The budget hotel industry has to use the chain operation value for the biggest value. Because the low price of the budget hotels they should be collectivization and chain operation way for obtain more market share and development space. The chain operation strategy has many advantages over independents. Home Inns is a leading economy hotel chain in Chain. Home Inn Company has clear market position, standardized service processes, daily operations management and supervision system can make a best chain forms. They also provide the strong financial support, and then the ideal chain brand is effectively created. Home Inns use regular chain and franchise chain to expand the market size and the numbers of the home inns hotel. There are nine service support for franchise business, such as brand support, sales support, engineering and maintenance, and chartered service, maintenance profit, standard manuals, training, hotel management and network technical support content to ensure the standard of service and replication, as well as the brand is effectively expand (Tang, 2007). By the end of 2010, Home Inns Company has a total of 674 hotels covering 121 cities in China. Under Home Inns chain mode, its total room number is 7,8231 (Appendix 4). Its average per hotel guest room number is 116. In 2010, annual average every hotel room revenue is RMB 144. Under the back ground of collectivization and standardized chain replication model, Home Inns budget brings a large scale chain like brand effect. (Baidu, 2013) Research Finding Home Inns success experiences maximum meet customers needs and the basic requirement such as convenient, comfortable, clean environment and through the brand strategy and chain strategy to realize the company development. Now here is some the development issues of the budget hotel industry in China such as no clear market segmentation and poor brand marketing. But with the rapid development of Chinese economy and the tourism industry, the demand of budget hotels become more and more strong in the market. There are some success marketing strategies for the industry from Home Inns. Differentiation strategy Differentiation strategy provides the budget hotel products and services that offer benefits different from other competitors. The aim is to achieve competitive advantage by offering better products or services at the same price. The success of a differentiation strategy is likely to be dependent on two key factors: identifying and understanding the strategic customer that focuses consideration on who the strategy is targeting; and identifying key competitors (Johnson, Scholes Whittington, 2008). In China most budget hotel is not clear on the market segmentation. The target market is single, no clear subdivision. Here the Homs Inns is good example for the industry they accord different age will be divided into the senior passenger market and youth passenger market segment, and also be divided according the occupation. So the budget hotel industry should accord the gender, income and other factors to design different budget hotel products and service to meet the needs of the consumers for obtaining the customers loyalty. At the same time, the features of the budget hotel are also important for the differentiation strategy. The budget hotels implement specialization strategy the characteristic factors to meet diversification of the consumer demand and required. They need to focus on the maintaining the general service characteristics such as economic, comfortable and convenient and at same time creating the significant personality characteristics such as new concept and new acc ommodation experience to attract consumers is the service extends to the spiritual aspects. For chain operation, each budget hotel has different regional resources and market conditions advantages that through the diversification reengineering will be make the best choice for the budget hotel chain management. (Huang, 2012) Actively promote Chain operation The chain operation is the main trend in the budget hotel industry. Home Inn is a biggest chain operation business in China. It is good to ensure the most important customers resources through the chain model. The business travelers will choose familiar brand when they need a hotel service in another city. So the key of the chain operation management is to open enough hotel stores in more and more city that keep the travelers can find themselves familiar brand in different cities. Fist, individual economic only have small profits, the budget hotel is difficult to obtain rapid development by single unit profit. The scale economy is consequentially development trend. Second, the hotel is in a specific space environment to the customer provide accommodation facilities and service industry. The hotel hardware facilities is fixed in the specific space so the single budget hotel sales has a larger space limitations, will seriously affect to attract customers. Now the consumers activity area presents a wide range feature. Single budget hotel only through chain operation to speed expand their business scale and through the scale business reduce transaction costs and management cost, and integration of internal resources, expand the brand influence, the market competition advantage can be achieved. The chain operation management is the necessary way for the budget hotel industry development in China. (zhao, 2007) Brand strategy Brand is the intangible assets of the budget hotel it can produce huge economic benefits. Brand strategy is very effective marketing strategy. Brand is the culture and the unique advantages of different budget hotels. Brand is like the life of the budget hotel chain operation management, because the brand can let customer best understand and feel the different characteristic with other budget hotels that enhance consumers loyalty and identity. The well-know brand also is so important for the chain operation management that is effective competitive advantage. (zhao, 2007) The budget hotels need to manage brands as assets calls for longer-term strategy, maintain and protect their brands image, associations, quality, and to prevent short-term actions. First, the brands positioning must be continuously communicated to consumers that create brand awareness and to build preference and loyalty. The customers loyalty depends on the longer-term brand experience about the budget hotels consistent quality services and products. The budget hotel quality brand mainly through the image features, the price, the accommodation, the service staffs, and the hardware facilities to the customers produce the first impression. So the budget hotel build their brand depend on the long-term quality management and effective marketing strategy. The budget hotel needs to pay more attention to improve their own quality, and to train its staffs for professional manager market that to help employees understand and be enthusiastic about the brand promise. (Armstrong Kotler, 2007) Service strategy Service strategy is so important for the service industry-budget hotel industry. The service is to satisfy the needs of their customers through the place, staffs, price, equipment, and communications that they can see. For example, the budget hotel room is tangible services to customers enjoy the intangible service such as clean, warmth, comfortable. The budget hotel need to improve the service quality to meet the customers demand let them really feel the value. Successful budget hotels focus their attention on both their customers and their employees. First they need to ensure the internal

how jails came to be in america :: essays research papers

The Long and Winding Road: How Jails Came to Be in America [The guards here believe that] the tougher, colder, and more cruel and inhuman a place is, the less chance a person will return. This is not true. The more negative experiences a person goes through, the more he turns into a violent, cruel, mean, heartless individual, I know this to be a fact – Annonymous Prisoner, â€Å"The Trauma of Prison Rape† (Manner 130) The prisoner described the truth of jails as he is experiencing them now, while the original Quaker intentions had something much different in mind. The Quakers, who were led under William Penn, were the first group to set up an institutionalized system in the United States that dealt with punishment. Since the original plans were developed for the prison system, the goal and intentions have been reformed time and time again. Although jails are supposed to be a place of rehabilitation, the reality is that they are actually a hotbed for spurring criminals more violent then when they were first admitted. Before jails were even implemented in America, the colonists had quite a different approach to punishment that led to how jails came to be. The original outlook of criminals came from the Colonists religious belief that criminals were sinners who were workers of the devil. The Colonists felt they had to be protected from devil’s workforce and therefore criminals must have their name run into the ground, be cast out of the town, or in the most extreme cases be hung. Before the Colonists accepted institutions, they looked to public humiliation as a means of correcting the lesser criminals. The harsher punishments, such as death, were given to people who were believed to be beyond redemption. But, with growing populations due to industrialization of cities townspeople grew less and less known to one another. With less recognition between citizens the thought of public humiliation as a punishment was weakening as a threat. On top of that, people were beginning to grow weary that c apital punishment may have been too barbaric and overall ineffective. Yet, the colonists were still not completely convinced to utilize jails. The hesitation was a result of the community feeling that most men were not salvageable and institutionalizing them would only be rewarding. Although, this conception began to unravel in the late 1600’s when the Pennsylvania Quakers came up with a plan that would eventually be accepted.

What is This Thing Called Love? :: essays research papers

What is This Thing Called Love? A wise man once said that love is a wonderful thing. Although this statement leaves sparse room for argument, it does little to define what love is beyond the vague realm of wonderful. It is my duty as a devout romantic to embark upon the seemingly difficult task of defining love by looking at the history, explaining what love is not, and examining the uses of love and the results of that usage. (Origin and Causes) The origin of the word is probably the most logical place to start. As with many words in the English language, love is a derivative of the Latin word "causemajoraproblemus" which means "You're miserable when you got it and miserable when you don't." The word was created to explain the biological phenomenon that existed when certain individuals came into contact with each other and either remained together or went about their lives separately. Regardless of the outcome, the relationship was usually characteristic of throat lumps, knotted stomachs, and weak knees, temporary loss of language, sweaty palms, dizziness, sneezing, and occasional nausea. Belligerent insanity also resulted. History clearly illustrates this. Can we ever forget the face that launched a thousand ships? Federally expressing Van Gogh's ear? The construction of Le Tour Eiffel? All of these were results of love and love lost. (Negation) Star-crossed lovers have stated that love is not hand nor foot nor any part belonging to a man. Matrimonial ceremonies also claim that love is not jealous or boastful. Let it be stated here that love also is not a gourmet dish, a domesticated animal, or a latest trend. Love is not a strategic defense mechanism nor the best kept secret at the Pentagon. Love is not another seasoning to bottle and stick on the dust-lined shelves of the spice rack. Love is not to be confused with adhesive tape. Instead, love is a great counterpart to late, evening thunder storms on hot July nights. Love goes well with cold pizza on picnic blankets.

Damien Cave Summary

COMM200-U406/02/13 Nicole Prince The article â€Å"On Sale at Old Navy: Cool Clothes for Identical Zombies! † written by Damien Cave explains how as a society we are swayed by the flash of big corporations and in turn are loosing what real culture we have left. Damien Cave starts the article off with a scenario showing a man named â€Å"Thomas Frank†. As Frank walks by a heavily decorated Old Navy he shows his disgust saying †Oh God, this is disgusting†. Thomas Frank is a pioneering social critic, writing articles on how businesses adopted â€Å"cool anti-corporate culture†.As the article progresses we find that these businesses offer nothing more than poor quality merchandise at a low price, and the consumer is lured in by the promise of quality for less. Stores such as Old Navy and Ikea use marketing tricks to keep it's customer coming back for more. Ikea sets it's store up like a maze where the exit is placed only at the registers, the room models persuade the consumer they need everything they see. Old Navy hands out extra large shopping bags as a gesture of good customer service but can influence over spending.Damien Cave brings these issues up so that we the reader are aware of such trickery used by certain chain businesses. Society is so accustomed to these marketing schemes we don't realize we are replicating each others homes but in different variations; we can all buy the same sofa and not notice. We are lead to believe that we can find happiness in our belongings but that is far from the truth. This merchandise is poor in quality and can cause us to spend more in the end on replacements and repairs. These companies are scamming the general public into believing they are getting a deal and in return we are getting cookie cutter home decor.

Comparison of the French Revolution and the Salem Witch Trials

Coincidence and certainty —– comparison of the French Revolution and the Salem Witch Trials As we have learned on the class, these two distinguished historical events, the French Revolution and the Salem Witch Trials have obvious similarities and certain differences, we pay attention to them because these are two of the miserable man-made chaos in human history (although French Revolution has great positive importances to France and the whole world, there was unnegeletable chaos and massacres, that's what I what to illustrate above).In my point of view, after analysing different aspects of their backgrounds , we can say that besides the differences, there are also reasonable similarities between both of the events. To compare and contrast the French Revolution and the Salem Witch Trials, I would like to separate the topic into several parts associated with the events to illustrate my idea. Differences: 1, The Salem Witch Trials happened on 1692, while the French Revolut ion exploded on 1789, which means that these two events have a time gap of almost one hundred years. , Meanwhile, The Salem Witch Trials happened in Massachusetts, America, and the French Revolution at first bursted in Paris, France, and then spreaded around the whole country, the location is another difference. 3, Massachusetts, at that time was a colony of Great Britain, the overall social economy remained undeveloped as agricultural-based villages, no more to say the capitalization and modernization; while France in 1789 had already become one of the strongest country in Europe with a great economy development. , 1692 in Massachusetts, society was in the control of the colonists from Great Britain, villagers were kept in a primitive agricultural life, the main conflict in that region, in my opinion, was the gap between the rich and the poor among the villagers. 1789 in France, people were divided into three stages, first stage consisted of bishops and priests, second stage consis ted of aristocrat and royalty, and the third one consisted of bourgeois and peasants, while Bourgeois had become the most effective and active status in France by their talents and hardworking, they didn't enjoy any privileges and political rights; peasants ere under tough taxations and suffered from poverty. So the conflicts between the third stages and the first two stages were getting more and more serious. 5, 1692 in Massachusetts, most people were uneducated, thus inevitably had superstitious beliefs such as ghost and witch, effected by these kinds of beliefs, they were easily aroused and provoked, caused panic, then they could help going mad and doing crazy things. 789 in France, most people had been influenced by â€Å"the enlightement†, more and more people believed the thoughts of liberty, equality and fraternity, thus disappointed with the social fact. Similarity: 1, Among people who got involved into these two events, there were large amount of uneducated and poor persons: villagers in Massachusetts, and peasants in France. 2, I want to use the word â€Å"conformity† to explain the chaos and massacres of both events psycologically.Why were there so many innocent people sentenced to death penalty at last? Why did persons who used to be kind become brutal and blinded accused the others? I believe that on one hand, people have a trend to believe something which is believed by the majority, which has driven people in Massachusetts to accuse others of witches without any reasonable evidence and made people in France believe that some people were guilty to be traiters.On the other hand, when under a disordered situation, people lost their own sense of judgement and justice, in order to protect themselves from being accused guilty, they had to set up others to prove that they themselves were innocent. 3, Both of the events, fierce and terrible as they became, were finally terminated, with in my opinion, shows that human history has a strong a bility of self-recovery and development. The society changes after great chaos and people learn and make progresses, that's how we grow up.

Pets Should Be Treated Like Family

Yannick Sanchez Pets should be treated like family members I agree with the statement that pats should be treated like family members because they live with us, in our home and we have to take care of them. For example a dog is in more than one way similar to a little child who can not do anything by himself. We have to provide them food, home and if needed medical support. It is trus that a dog would never be as much important as a child would but we can not neglect them either. Another example to show how important can a pet be is the relation he coult have with the children.I personally had a dog when I was a child and he was always by my side, taking care of me. He was a friend and a part of my family. That is why I think they could be important for the children and behave like a protector. They also have a sort a sixth sense that can feel when a person is worried and provide you support just like a human being would. An additional fact that make me think the pets are just like f amily members is the dogs for blind people. These dogs are one of the most important thing he their life because they are the key for their social life.Once again these pets are as much important as the family who can not be 24/7 to help them. We can also take the example of an old couple who is retired. They now live alone and a plenty of time to spend. Having a pet can occupy them and can also protect them. In that way they are like a new member of the family who need to be taken care of. In conclusion I think that pets and particularly dogs should be treated just like a family member for all that they give us and support they could be for certain people.

The Problems of British Society

There are many issues the British society is facing, it is not a perfect society. British society just like Chinese society,European society and American society have positive things but also some problems that need to solved. British society is not perfect, it means it has a lot of issues. We need to look at them in order to find out what problems are and also suggest some methods. This essay will discuss three important issues, firstly, we are going to discuss that waves of immigration brings tension and stress to UK.Then, it will states the social crisis from population aging. Finally, it will look at how the monarchy affects British society and presents some arguments for abolishment. â€Å"Immigration is regarded by the public as the biggest problem facing British society, a major new survey taking stock of the state of the country reveals †(Boffey, 2013). Many people think that conflict between settlers and persons born in Britain is the principal reason of division.Boff ey (2013) makes the point that during the past twenty years, both immigration and emigration grew rapidly,the number of people going in Britain is more 100,000 than leaving Britain annually since 1998. According to modood & Sault (2013),â€Å"Large-scale population flows into and out of a nation have many social and economic implications†. Therefore, it gave rise to a set of implications at national and local levels, for example,the allocation of the welfare state, degrees of concentration on health and educational provision, unemployment or skill shortages.In this situation, the speed of control and number of immigrants is necessary, the immigrant restrictionism should be made correctly. There are some suggestions have been provided, such as immigrants must learn to speak English, the governments use BELTS to process immigration and student visa applications . Actually it is a test that checks out your proficiency in English language. Only those people who have sufficient ab ility to pass the test can have quality to stay in UK. Similarity, the welfare state should be open to those born abroad who have contributed to society and play by the rules.In my opinion, it is a good method to relieve stress effectively from immigrants in the UK. Secondly, let us have a look at aging population in the UK. According to the BBC News (2013), â€Å"The UK is ‘woefully underprepared’ for the social and economic challenges presented by an ageing society, a Lords committee has warned†. (BBC, 2013). An ageing population problem is when a country has a high percentage of old generation people. The problem may lead to a series of crises in public service provision.Drabble said: â€Å"From 2010 to 2030 there is expected to be a 50% increase in people aged 65 and over and the UK is by in no position to cope unless significant changes are made, according a special inquiry by the House of Lords†. (Drabble, 2013) The Royal Geographical Society (2013) summaries two megatrends causing these demographic changes, the first reason is low / declining fertility rate. Women have been having fewer children during the past 40years; though birth rates have grown in a bit in the past 20 years. In Britain, women are presently having 1.9 children,the highest figure since 1973,but far lower than 1964. The second reason is rising longevity. Individuals have longer lifetime benefits from improvements in diet, health and preventative health care. In the 20th century, the average life span added up by 30 years. With the elderly being the fastest growing age group in UK, it will create increasingly force in healthcare and social services. According to BBC (2013),†Peers said significant changes in pensions, health care and employment practices were needed to help people ‘sustain a good quality of life’ as they aged†.Thus, the state should assist people in later life was a priority. There are some suggestions has been raisen from Royal geographical society (2013), for example, raise the age of retirement, sustain or increase levels of migration-to help fill labor /skills gaps and improve financial planning for older age by increasing older people’s incomes and reducing costs for older people. Some people argue that spending money on the elderly is a waste of money, it is better to spend on the young who can still contribute to society.However, this is the fact that the elderly ever contributed the nation when they were young. Therefore, the problem of the elderly must not be neglected. In my opinion, these suggestions are effective to solve these social problems? Finally, we will discuss the monarchy in UK. â€Å"Calls for the U. K. to abolish the monarchy and become a republic are ever-present†(Khazan, 2013), this is because there are some problems produce from the monarchy. Firstly, the monarchy is a waste of taxpayers money. According to Buckingham Palace, Ithas been acknowledged that s ustaining the royal family costs Britons 53 pence, or about 81 cents, per person, per year. The total came to about 33. 3 million pounds (about $51. 1 million) for 2012-2013, according to the Palace, up from 32. 4 million pounds the previous year (Khazan, 2013). Therefore, the public are confused to this money is given to them instead of being given to support troop or fund hospitals. And it is enough to pay for thousands of teachers, nurses or polices officers at a time of sweeping public spending cuts.(Smith, 2012) However, it has been argued by Cole that â€Å"Britain’s royal family is an affordable indulgence†. (Cole, 2011) â€Å"Britain’s royal family is worth a staggering ?44 billion as a brand, according to a new study. †(Thornhill,2012) This is no doubt that the monarchy’s quality brings in heaps of tourism revenue, millions of tourists come to England to see the Monarchy per year, and many ships in London thrive on tourism. Although there are some benefits from the monarchy, there are still some suggestions on abolishment exist. Because in the past, the monarchy was the dominant power in UK.Nowadays, all affairs are solved by the British government, and the monarchy has no place in UK anymore. There are other methods have been suggested to solve, such as make a vote too decide whether to abolish the monarchy according to the opinion of the public. In my opinion, it may be not an effective method to solve by soliciting public opinion. In conclusion, it has been discussed which three key problems are influencing the British society. These problems are about immigrants, aging population and monarchy. For immigrants, the method of group of control by setting the level is used to solve the problem.For Aging population, it is inevitable cultural phenomenon with the development of economy and technology, it has been suggested to sustain the elderly quality of life as central concentration by improving financial planning. At last, whether to maintain the royal family has been suggested to decide by making a vote in the public. Among these methods, I think solutions on issues of immigrants and aging population are effective. But for the monarchy, I think the opinion of the public may be not decisive factor to abolish the royal family.

How Is Dramatic Meaning Created in the Opening Scene of Forrest gump Essay

Academy Awards, 1995 Golden Globe Awards, 1995 MTVMovie Awards, 1995 People? s Choice Awards, 2005 American Film Institute Awards andvarious other ones. It was an adaption of a novel of the same name, by Winston Groom. Robert Zemeckis was the director of the movie, and he made great decisions about thecamera techniques to be used in each scene. In 1996, a restaurant with the name? Bubba Gump? was open in honour of the movie, and surprisingly there is one in thePeak Galleria in Hong Kong! The opening scene of the movie is filmed very beautifully, especially with thefeather floating in the air, because it creates the mood of the whole piece. Also, themusic and sounds chosen to accompany the opening scene, contributes to the tone of the entire movie. From right the beginning of the film, the feather is already floating around in theair. This white feather is a symbolic object that counts as a sign. The whiteness of itseems to show the purity and innocence Forrest has, and his enthusiastic personality,where he is determined to do whatever it takes to fulfill his own, and his friends andfamilies? dreams. It also seem to symbolize the famous quote that his mom always said,? Life is like a box of chocolates. You never know what you? e gonna get.? With thefeather floating to random places, e. g. on top of cars, on people? s shoulders, on thefloor? It shows how random life can be, and how no one ever knows what lies in theirpath of life, what obstacles they will have to overcome, and what their destiny is. A very interesting effect the feather is shot from in the opening scene is that it isa extreme long shot of different parts of the town, allowing the audience to adapt thesetting of the film into their minds, whilst the feather is shot from multiple angles,sometimes close up, and sometimes using medium shots. With the words and the townbackground, the feather interestingly, is still the focal point of the whole shot, andunintentionally, your eyes follow wherever it is going even when the background ischanged drastically. When the feather is shot in the sky, it is from a low angle, which shows theimportance of it as a sign, so it feels as if the feather is superior to the audience, whoare inferior in this point of the film. There are also several shots of the feather floatingabove the forest with lots of greenery; the colours really contrast, with the white on thegreen, which also helps draw the audience? attention to the tiny white feather in theforeground. The two minutes with the feather as the focal point of the shots are shotfrom different distances and various techniques. Sometimes, the feather is close up, andcomparing it with the size of the buildings in the background, it almost seems bigger. During the whole process of introducing the feather and the symbolism behind it, thecamera technique used is track, because the camera just follows wherever the feathergoes. When the feather lands on a man? s shoulder and on the car, a medium shot isused, and its shot from a high angle. Normally, it is when a low angle is used that the audience feels inferior, but in this situation, the feather still seems somewhat superior,and looking down at it, feels like the audience is looking at the whole theory of life usinga different point of view. With various examples of the feather landing on differentplaces, it shows how many unexpected things could happen in life, and no one knowswhat their destiny will be. After floating for a long time in the wind, the feather finally ends up on theground next to Forrest Gump’s shoe and stops moving. A close up of the shoe along withthe feather is taken, which emphasizes once again, the importance of the feather, andthe shoe as well. So far, the camera technique used is still tracking. The shoe is also asign because it shows how Forrest has managed to overcome many obstaclesthroughout life, to be in the position he is now. The shoe is significant, because as achild, Forrest had a problem with his spine, so he couldn? t walk properly. He starts running and breaks his leg braces, and through all thepain and suffering, manages to start running, and learns that his legs are functional. Soespecially since his shoes are dirty in the shot, it portrays that he has worked very hardand overcame many obstacles wearing those shoes. Also, Forrest states that his motheralways says ? Shoes can tell a lot about a person. Where they go. Where they havebeen.? The close up continues on when Forrest picks up the feather with his hand, andduring that instance, a tilt is used where the audience looks at Forrest from his feet upto his head. This is a great way to introduce the character. Whilst Forrest examining thefeather, the audience sees just the top half of his body, which means that a mediumshot was used. It is effective to use a medium shot for this part of the film, because theaudience should really focus on the facial expression on Forrest? s face to see what hefeels about the feather. The medium shot continues to be in use when Forrest placesthe feather in his suitcase. A track is used to show Forrest using a medium shot once again afterwards, toshow him staring into the difference, this quickly cuts into a long shot of him still lookinginto the distance. A sense of mystery is created because the audience members want tofind out what is so interesting that he keeps on staring at. Then, a bus comes along andblocks the view of Forrest, and the connection between the audience and Forrest isbroken. The camera remains still until the woman who comes off the bus sits on thebench next to Forrest. A zoom is used here, which is quite effective, because essentially,the audience really wants to know what will happen between Forrest and this woman. Most likely, they will begin chatting, which is why there is a zoom used to basically seewhat will happen. After a bit of chatting between the two, the camera quickly zoomsinto a close up of Forrest? s face. This is a very important and beneficial shot, because itgradually slips into the next scene here. Where Forrest starts squinting his eyes? Overall, a variety of camera movements, angles and distances are used in theopening scene of the well ? known film Forrest Gump. The main sign is the feather,which is in nearly the whole of the opening scene. The significance of it is shown withthe comparison to Forrest? s mothers? theory of life.

Intercultural Communication and Ecclesial Intergration African Research Paper

Intercultural Communication and Ecclesial Intergration African American - Research Paper Example A decade later, the African slaves were taken to New York, known as New Amsterdam by then (African American History Timeline, n.p.). By the year 1690, all the colonies of USA had African slaves. The African slaves in USA were later given American citizenship when USA became independent in 1776. In the year 1739, the African slaves at Stono, in North Carolina revolted against the oppressions that their masters subjected them to. This revolt is known as Stono revolt (African American History Timeline, n.p.). This revolt, however, did not stop the oppression of the African slaves by their masters. The importation of African slaves was banned by the USA Congress in the year 1808. In the 19th century, many Africans immigrated to American in USA in search of greener pasture; many of the African immigrants later became American citizens. The African immigrants, therefore, constitute a significant percentage of African Americans. Although Catholicism was brought to America in the early 16th century by the Spanish explorers, African American Catholics, however, could not be identified and defined as a distinct group of Catholics in the United States until in the mid 19th century (Fisher, 52). This fact can be attributed to the oppression and the marginalization that the Africans had experienced in the USA. In the mid of 19th century, the slaves of the Catholic planters were baptized into Catholicism in the Maryland state (Fisher, 52). The formation of the first African American Catholic community in USA can be attributed to the migration of slave owners from Maryland to Kentucky in the early 19th century. With the migration of slave owners in the early 19th century, the African slaves formed their community in the Nelson County area. With the formation of a community of African American slave community, the African American Catholics became a distinct group of American Catholics. The African American Catholics, therefore, gained prominence in the early 19th